CAMPAIGNSOVERVIEW

The main task before India today is to consolidate herself into a well-knit and united power....

Loha Campaign

<span>Loha </span> Campaign

Collected the used iron farming implements from the villages as a symbolic contribution of farmers of the nation The Loha Campaign was a unique initiative at the rural level, in which various social engagement organizations and volunteers worked to collect used iron farming implements from the villages of the country for use in the construction of the Statue of Unity - a tribute to the Iron Man of India, Sardar Patel. The first two phases of village-level programmes for the Loha Campaign were conducted during 2013 – 2014. Envisioned by the Chairman of the Sardar Vallabhbhai Patel Rashtriya Ekta Trust at the time, i.e. the erstwhile Chief Minister of Gujarat Shri Narendra Modi, now the Hon’ble PM Of India, the Loha Campaign facilitated the donation of used farm tools (one from each village across the country)...

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Fund for Unity

<span>Fund for Unity</span>

India’s first crowdfunding platform created by SVPRET, is an intellectual digital asset, which will be made available to all the interested government entities for civic projects, it is an initiative under the umbrella of the Statue of Unity project which seeks public and private philanthropic funds for enhancing the social and physical infrastructure, and consequently the HDI, in backward areas of the Narmada district. Citizens of India and members of the India diaspora around the world can use this platform to contribute to the Statue of unity projects, which in itself will act as a catalyst to accelerate socio-economic growth in the Narmada region. This means that the scope of the fund raising and participation is not limited to project components of Statue of Unity, but it will also cater to various social...

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Run for Unity

 <span>Run for </span>Unity

Run for Unity is encourage India to run together in a tribute to Sardar Patel Shri Narendra Modi marked the birth anniversary of Sardar Vallabhbhai Patel, that is, October 31st as ‘Rashtriya Ekta Diwas’ (National Unity Day) to commemorate his legacy. On the very same day, the ‘Run for Unity’ Marathon was flagged off, with the aim of having every Indian run together in a tribute to Sardar Patel. Thousands of registrations were reported and the marathon was held on 31st October 2013 at several places throughout India. The marathon had a huge turnout and the event proved to be ideal for spreading awareness about Sardar Patel’s contribution to Indian...

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Digital Outreach

<span>Digital </span>Outreach

The Statue of Unity is a conceptualized as a people's project with an objective of encouraging the participation of citizens and NRIs in its development, through the contribution of funds as well as intellectual ideas. Additionally, considering the iconic nature of the Statue of Unity - the tallest statue in the world located at one of the world's largest dam sites - it is imperative to create a distinctive global brand in order to position it appropriately on an international platform. The Government of Gujarat intends to establish the Statue of Unity as an unequaled identity in the digital world by leveraging various internet and communication technologies via the implementation of an overarching digital marketing strategy. It also envisages that internet users should form a sense of ownership with the project. Further...

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